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This web page has the following in the homepage, "We believe businesses of all sizes should benefit from data-driven media decisions, so weve assembled the technologies and data to deliver that vision at scale." Our analyzers saw that the web site also stated " Our platform is cloud-driven in order to ensure scalability and security." The Website also said " It has been purpose-built for speed, delivering responses to our clients requests on demand. It provides a data visualization engine as well as a flexible data delivery system. Pre and post campaign analysis. Track new and lost customers." The website's header had analytics as the most important optimized keyword. It is followed by business, small business, and data which isn't as highly ranked as analytics. The next words blutap.com uses is intelligence. graphs was included and will not be understood by search crawlers.